INSIDE THE CREE LIGHTING LAB
AT CREE LIGHTING,
Meet the Chief Illumination Officer
Mayim Bialik
brings the heat to our testing lab. She’s an accomplished actress and writer with a PhD in neuroscience, and as a master of these multidisciplinary crafts, she speaks to the idea that
“We’re lighting experts, so the customer doesn’t have to be one.”
AT CREE LIGHTING,
We’re giving customers a sneak peek
into the lives of Cree Lighting technicians with our latest campaign, Inside the Cree Lighting Lab, starring actress and neuroscientist Mayim Bialik as the brand’s Chief Illumination Officer. The campaign brings our innovation to life through humor, science, and the kind of obsessive testing that makes every light Simply Better. In a series of cinematic, comedic shorts, Mayim leads a team of overzealous lab techs through extreme product testing in hot rooms, cold rooms, and even wet rooms, all to prove one point: Cree Lighting’s products aren’t just designed to last, they’re built to outperform. Our obsession with science means you don’t need a PhD to find better light - you just need a bulb that looks good, feels right, and lasts for decades.
Step inside and see how Mayim and the crew make innovation shine, literally.
